Essay on Analysis of Two Advertisements - 753 Words

I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all†¦show more content†¦This advertisement for The Grove is trying to evoke emotions and to link those emotions to their product. One look at this ad and immediately the â€Å"awww†¦.† Factor is engaged. They do a very good j ob linking their product to good times and the first feelings associated with this first time of living away from home that brings out the independence in all young adults. When you look at the ad even closer you see the colors at the bottom, drawing your eye in at the logo of The Fleharty 2 Grove. In the background, bringing about the warm feelings is bland pastel colors of keeping your eye focused on the fun pictures. The greatest eye-catcher within this as is the â€Å"unlimited fun limited vacancies† (Lubbock Apartments 85) text across the top is used in a large, bold red font. Secure and enjoyable feelings associated subtle but powerful images. By using the many different exciting scenarios in their ad they get you to transfer the feelings that this single-handedly brings out in all of us to their product. They want you to believe that their apartments are so awesome, so desirable and a good representation of college student product by using the images of students studying and at the same time have enough time to hang out and have fun with friends. They link to the desires and feeling of what the average college age American wants or should want, by using these powerful images. Looking into an opposite livingShow MoreRelatedAnalysis of Two Advertisements Ess ay773 Words   |  4 PagesAnalysis of Two Advertisements I will be analysing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling as a cruise holiday. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; Ciudadela, Menorca, is to persuade the audience to try this holiday. It strongly Read MoreAn Analysis of Two Advertisements Essay2548 Words   |  11 PagesAn Analysis of Two Advertisements I am going to analyse two adverts and discuss which one is more effective. The first advert that I am going to study is marketing New Synergie lift by Garnier. The second is promoting the product Total turnaround by Clinique. Both adverts were obtained from Marie Claire- a magazine intended for women aged between twenty and thirty. This suggests that the target audience for these two particular adverts is women, who are possiblyRead MoreEssay about Analysis of Two Advertisements1126 Words   |  5 PagesAnalysis of Two Advertisements One of the massive international industries in the world is advertising. The money that it makes is inestimable because it successfully sells, and attains most the aims of their business. It promotes ideas and products to people using the media. A lot of people feel overwhelmed by the huge number of ads that bombard them everyday. 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This very concept is well displayed in the two selected, yet very different, magazine ads from theRead MoreEssay about Analysis of Two Print Advertisements873 Words   |  4 PagesAnalysis of Two Print Advertisements For this piece of coursework I will be looking at two different adverts made by the same company, Muller, and finding the techniques that are used and what the effect of these methods are on the reader. The first advert is for Muller light mousse. It has a picture of a large mousse pot in the foreground, which has been manipulated to make the viewer’s eyes believe that it is the end of a bath tub, and in the bath tub is a youngRead MoreAnalysis of Two Advertisements From Magazines Essay1280 Words   |  6 PagesAnalysis of Two Advertisements From Magazines I have chosen adverts that are both aimed at teenagers, as this is the biggest market, and the one companies make most money from. As I am a teenager I can identify with the target audience and therefore decide whether the adverts successfully target their audiences. The two adverts I choose to analyse were very different; although they were both aimed at the same target audience, they used different persuasive techniquesRead MoreResearch Paper: Content Analysis of Nine Creative Concepts Found in Magazine Advertisements.1392 Words   |  6 Pages1 MAIN ISSUE This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interestRead MoreResearch Paper: Content Analysis of Nine Creative Concepts Found in Magazine Advertisements.1386 Words   |  6 Pages1 MAIN ISSUE This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest to